Here’s some really useful tips on how to design communication or adapt to the new way of selling/marketing products. They’re based on my articles from 2008, on this website.
This author has yet to write their bio.Meanwhile lets just say that we are proud Mikkel contributed a whooping 7 entries.
Entries by Mikkel
The old, manipulating and controlling, way of running a company is out – the loose and interacting way is in. No longer will consumers be “talked at”, but only “talked with.” Here’s an explanation and some examples on how to survive as a business, by incorporating consumers.
On planning communication and PR, one often follows certain steps – believing that the consumer can be “read” and thus manipulated. Here’s a more holistic way of planning communications in the 21st century.
Maslow’s hierachy of needs, is a fundamental principle of human behaviour. But what You probably haven’t thought of, is that it also determines how consumers react or how businesses are built up.